Well, the cover’s job is to sell the book. A cover is like a headline: its only purpose is to hook interest and create an emotive response, so that people can’t resist reading the story. A book cover that fails to engage with your target readers (or even worse, attracts the wrong type of readers) can be disastrous in terms of sales and reviews.
Let’s face it, we all judge a book by its cover. We’ve all heard the proverb “don’t judge a book by its cover,”(that it is just a stereotype) meaning that we shouldn’t let first appearances become our judgement. But all people do it. It’s the truth; it’s just the way it is. Imagine you are browsing among so so many books on Amazon… and you will see title, price, availability information, shipping options…. Above all, though, you’ll notice the cover. The cover of your book matters. It can lead to more sales. And just as an attractive cover draws the eye, a dull cover can cause readers to move on to a more appealing image. Your best chance of making people stop to look at your book cover is to make sure it is designed by a professional. Just like a piece of art, a book cover should be memorable.
Remember, the cover talk for the book. I know, you will say that judging is ignorant, but your book is going to be on the same virtual shelf as traditionally published books, and it needs to look just as professional. You may have written a potential bestseller, but no one will know if they don’t click on your cover to get to your book product page. From the product page, they’ll read your book description and if they like what they see, they’ll sample the book… and then buy it.
But the first step is the one most self-pub authors miss out on – a professional cover that competes with traditional publishers. You can’t put something out there wondering if readers can tell you made it yourself in Paint. (Hint: they can) If readers feel your cover is of substandard quality, they may incorrectly assume the same goes for the actual book!
I love what I do, I am a photographer and fine artist as well. I have huge imagination and my creativity is a skill I cultivated for years and years (born with a natural streak of creativity). Creativity requires passion and commitment.(Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of thinking (creative thinking ). You learn to be creative by experimenting, exploring, questioning, using imagination and synthesing information. We were all born creative. Yet the society nowadays teach us to be un-creative. The real challenge for me? well, you might be surprised, but my everyday challenge since I used to be a kiddo is Unlearning Un-creativity they tried to impose me at school, at work.. everywhere)
speaking about that, here you see one of my last images I created for a book cover (title, author are just an example). the “angel” in the image, my daughter.
Have a great day ahead everybody.